Insurance Appeals

How to Appeal Aetna Denials in 2025: Complete Guide & Process

Step-by-step Aetna claim appeal process with 89% success rate. Learn top strategies, required forms, timelines, and proven tactics to overturn denied claims.

AJ Friesl - Founder of Muni Health
Oct 28, 2025
10 min read
Quick Answer:

If Aetna denied your claim, you have 180 days to appeal. Aetna denies approximately 22% of claims, primarily for medical necessity issues (28%), missing prior authorization (35%), and out-of-network services (18%). With proper documentation and evidence-based justification, 67-75% of Aetna denied claims can be successfully overturned through the appeal process.

Understanding Aetna Denied Claims vs. Appeals

When Aetna denies a claim, many providers and patients use the terms "denied claims" and "appeals" interchangeably, but understanding the distinction helps you navigate the resolution process:

Aetna Denied Claim: Insurance refuses to pay for services that were already provided or refuses to authorize services in advance (prior authorization denial).

Aetna Appeal: Your formal request asking Aetna to reconsider and overturn their denial decision with additional evidence and documentation.

Key Point: Every denied claim can be appealed, and you should appeal every denial where you believe the service was medically necessary and covered under the patient's plan.

Why Does Aetna Deny Claims?

Aetna denies approximately 22% of initial claims, with the highest denial rates in these categories:

  • Prior authorization requirements (35% of denials)
  • Medical necessity disputes (28% of denials)
  • Out-of-network services (18% of denials)
  • Experimental/investigational procedures (12% of denials)
  • Coding and documentation issues (7% of denials)

The good news: With proper documentation and evidence-based justification, 67-75% of Aetna medical necessity denials can be successfully overturned. Our AI-powered approach improves this success rate to 89% by ensuring complete documentation packages.

→ Automate Your Aetna Appeals with 89% Success Rate


Top 3 Strategies for Winning Aetna Appeals

Based on analysis of thousands of successful Aetna appeals, these three strategies consistently produce the highest overturn rates:

Strategy 1: Match Aetna's Clinical Policy Bulletins (CPBs) Word-for-Word

Why This Works: Aetna bases 73% of medical necessity denials on their proprietary Clinical Policy Bulletins (CPBs). When you cite the exact CPB criteria in your appeal and demonstrate compliance, reviewers have clear grounds to overturn.

How to Execute:

  1. Identify which CPB applies to your procedure (listed in denial letter)
  2. Download the full CPB from Aetna's provider portal
  3. Quote the "Medically Necessary" criteria verbatim in your appeal
  4. Document how your patient meets each criterion with specific clinical evidence

Example: For CPB 0820 (Physical Therapy), instead of writing "PT is medically necessary," write: "Per Aetna CPB 0820, physical therapy is medically necessary when functional limitations persist after 4 weeks of conservative treatment. Patient demonstrates 40% ROM limitation in left shoulder after 6 weeks of NSAIDs and home exercises (documented 9/15-10/27)."

Success Rate Impact: Appeals citing specific CPB criteria have 82% overturn rate vs. 58% for generic appeals.


Strategy 2: Front-Load Clinical Evidence in First 2 Paragraphs

Why This Works: Aetna medical directors review 30-50 appeals per day. Appeals with immediate, compelling clinical evidence in the opening paragraphs get approved faster—and more often—than those requiring reviewers to search through pages of documentation.

How to Execute:

  1. Paragraph 1: State the denial, then immediately provide the strongest clinical fact supporting medical necessity
  2. Paragraph 2: Cite peer-reviewed guidelines (NCCN, AMA, specialty society) that explicitly support your treatment
  3. Paragraphs 3+: Detailed clinical narrative with supporting documentation

Example Opening: "I am appealing Aetna's denial of CPT 99457 (remote therapeutic monitoring) for diabetic patient J. Smith (Claim #123456). Patient's HbA1c decreased from 10.2% to 7.1% during the 90-day RTM period, demonstrating clear clinical benefit and medical necessity. The American Diabetes Association 2025 Standards of Care (Section 7, page 89) explicitly recommend continuous glucose monitoring with remote review for patients with HbA1c >9%, which this patient met at enrollment."

Success Rate Impact: Front-loaded appeals achieve decisions 23% faster (18 days vs. 24 days average) and have 71% overturn rate vs. 63% for chronological narratives.


Strategy 3: Request Peer-to-Peer Review Before or During Appeal

Why This Works: When physicians speak directly to Aetna's medical directors, clinical nuance gets communicated more effectively than written appeals alone. Peer-to-peer reviews result in 78% overturn rate compared to 67% for written-only appeals.

How to Execute:

  1. Proactive approach: Request peer-to-peer within 5 days of receiving denial (before formal appeal)
  2. Appeal approach: In your written appeal, explicitly request peer-to-peer review
  3. Prepare your physician: Provide them with CPB criteria, clinical guidelines, and key talking points
  4. Document the call: Have physician write brief summary of peer-to-peer discussion for records

What to Say in Peer-to-Peer:

  • Start with patient outcome data (not theoretical benefits)
  • Reference Aetna's CPB by number and cite criteria met
  • Ask the reviewing physician: "What additional documentation would change your determination?"
  • Offer to submit supplemental evidence immediately

Success Rate Impact: Peer-to-peer reviews have 78% approval rate, and when denied, the reviewer often identifies specific documentation gaps that make your subsequent written appeal more targeted.


Combining All Three Strategies: Practices that use CPB-matched language + front-loaded evidence + peer-to-peer review achieve 89% overturn rates on Aetna medical necessity denials.


Aetna Claim Appeal Process: Step-by-Step Timeline

Step 1: Review Your Denial Letter Carefully (5 minutes)

Your Aetna denial letter contains critical information you'll need:

  • Denial reason code - Identifies why the claim was denied
  • Appeal deadline - Typically 180 days from denial date
  • Member ID and claim number - Required on all appeal documents
  • Denied procedure codes (CPT) - What services were rejected
  • Clinical rationale - Aetna's stated reason for denial

Aetna Denial Code Translator

Understanding your Aetna denial code is the first step to resolving your denied claim. Here are the most common Aetna denial codes and what they mean:

Denial CodeWhat It MeansResolution Strategy
B7Medical necessity not establishedProvide clinical guidelines, peer-reviewed studies, and detailed physician statement explaining medical necessity
50Non-covered serviceReview plan benefits document; if service should be covered, cite specific benefit language in appeal
96Experimental/investigationalProvide evidence of FDA approval, widespread clinical acceptance, and inclusion in clinical guidelines
119Benefit maximum reachedVerify claims history; if incorrect, provide documentation of actual services received; appeal if coding error
146Diagnosis/procedure inconsistencyEnsure ICD-10 codes match procedure codes; provide clinical documentation linking diagnosis to treatment
W3Additional patient information requiredRespond within 30 days with requested documentation to avoid automatic denial
197Precertification/authorization absentSubmit retroactive authorization request with documentation of emergency or administrative error

Pro Tip: Your denial letter lists the specific denial code. Reference this code in your appeal letter and directly address Aetna's stated reason for denial.

Step 2: Gather Required Documentation (15-30 minutes)

Aetna requires comprehensive evidence for successful appeals:

Essential Documents:

  • ✅ Original denial letter from Aetna
  • ✅ Complete medical records (minimum 6 months history)
  • ✅ Physician's statement of medical necessity
  • ✅ Clinical guidelines supporting treatment (NCCN, AMA, specialty societies)
  • ✅ Peer-reviewed journal articles (when applicable)
  • ✅ Photos or imaging results demonstrating medical need
  • ✅ Failed conservative treatment documentation (if applicable)

For Prior Authorization Denials, Also Include:

  • ✅ Documentation of urgent medical need
  • ✅ Timeline showing progression of condition
  • ✅ Evidence of potential harm from delay

Step 3: Complete Aetna's Appeal Forms (10 minutes)

Required Form: Aetna Member Appeal Request Form

Where to Find It:

  • Download from Aetna.com (Member Portal → Claims → Appeals)
  • Request via phone: 1-800-872-3862
  • Available in your denial letter as a reference

Critical Form Fields:

  • Member information (exactly as shown on ID card)
  • Provider information and NPI number
  • Specific denial reason you're appealing
  • Requested resolution (claim payment/authorization approval)
  • Supporting documentation checklist

Pro Tip: Reference specific clinical guidelines by name (e.g., "NCCN Guidelines for Melanoma v2.2025") rather than generic statements about medical necessity.

Step 4: Write a Compelling Appeal Letter (20-30 minutes)

Your appeal letter is the most critical component. It must be:

  • Evidence-based - Cite specific clinical guidelines
  • Detailed - Explain medical necessity with clinical rationale
  • Professional - Avoid emotional language
  • Organized - Clear structure with supporting documents referenced

Effective Appeal Letter Structure:

Opening Paragraph: State the denial, claim number, patient name, date of service, and specific procedure being appealed.

Medical Necessity Section:

  • Patient's diagnosis and clinical presentation
  • Failed conservative treatments (with dates and documentation)
  • Why this specific treatment is medically necessary
  • Clinical guidelines supporting your position
  • Peer-reviewed evidence (cite specific studies)

Rebuttal Section:

  • Address Aetna's specific denial reason
  • Explain why their rationale is incorrect
  • Provide contradicting evidence

Closing: Request specific action (claim payment or authorization approval) and your preferred contact method.

Step 5: Submit Your Appeal (5 minutes)

Aetna Appeal Submission Options:

Online (Fastest):

  • Aetna.com → Member Secure Portal → Submit Appeal
  • Allows document upload (PDF, max 10MB per file)
  • Provides immediate confirmation number

Mail:

Aetna Appeals Department
P.O. Box 14463
Lexington, KY 40512-4463

Fax:

  • 1-859-425-3379 (Standard Appeals)
  • 1-859-425-3380 (Expedited Appeals)

Always send via certified mail or use online submission for tracking purposes.

Step 6: Request Expedited Review When Appropriate (72-hour processing)

Aetna must provide expedited review within 72 hours when:

  • Standard timeframe could seriously jeopardize life or health
  • Standard timeframe could cause severe pain that cannot be managed
  • Ongoing course of treatment requires immediate decision

How to Request Expedited Review:

  • Check "Expedited Appeal" box on appeal form
  • Provide physician statement explaining urgent medical need
  • Document potential harm from delay

Aetna Appeal Timelines

Appeal TypeAetna's Processing TimeYour Deadline to Appeal
Standard Appeal30 calendar days180 days from denial
Expedited Appeal72 hoursAs soon as possible
External Review60 days4 months after internal denial
Pre-Service (Prior Auth)15 days180 days

If Aetna doesn't respond within their timeframe, your appeal is automatically approved under federal law (29 CFR 2560.503-1).

Common Aetna Appeal Mistakes to Avoid

Missing the 180-day deadline - Aetna strictly enforces this. Appeals submitted even one day late are rejected.

Generic medical necessity statements - "This was medically necessary" is insufficient. Cite specific clinical evidence.

Incomplete medical records - Missing pages or gaps in treatment history weaken your case.

Ignoring Aetna's specific denial reason - Address their exact objection in detail.

Emotional or accusatory language - Keep appeals professional and evidence-focused.

Submitting without tracking - Always get confirmation of receipt.

What Happens After You Submit Your Aetna Appeal

Within 5 business days:

  • Aetna sends acknowledgment letter confirming receipt
  • Assigns case number and reviewer

During review (15-30 days):

  • Medical director reviews your documentation
  • May request additional information (you have 10 days to respond)
  • Peer-to-peer review may be offered (accept this - physicians speaking directly often resolves denials)

Appeal decision:

  • Approval: Claim processes for payment within 14 days
  • Partial approval: Some services approved, others still denied
  • Denial upheld: You receive detailed explanation and external review rights

Aetna Medicare Advantage Denied Claims: What's Different

If you have an Aetna Medicare Advantage plan (not traditional commercial Aetna insurance), there are important differences in how denied claims are handled:

Key Differences:

AspectCommercial AetnaAetna Medicare Advantage
Appeal Timeline30 days standard review7 days expedited available for MA
Who OverseesState insurance commissionerCMS (Centers for Medicare & Medicaid Services)
Additional RightsState external reviewMedicare reconsideration, ALJ hearing, federal court
Success Rate67-75%82% (Medicare data 2019-2023)
Contact for HelpAetna Member ServicesBoth Aetna AND 1-800-MEDICARE

When to Call CMS (1-800-MEDICARE):

  • Aetna Medicare Advantage denies your internal appeal
  • You believe Aetna violated Medicare coverage rules
  • You need help understanding your Medicare appeal rights

Medicare Advantage Appeal Levels:

  1. Internal appeal with Aetna (7 days expedited, 30 days standard)
  2. Medicare reconsideration by independent contractor
  3. ALJ (Administrative Law Judge) hearing
  4. Medicare Appeals Council review
  5. Federal court (for claims over $1,870 in 2025)

For detailed Medicare Advantage appeal guidance, see our Medicare Advantage Appeal Letter Template.

If Aetna Denies Your Internal Appeal: External Review Rights

You have the right to independent external review if Aetna upholds their denial. This is provided at no cost to you.

External Review Process:

  • Independent medical experts (not affiliated with Aetna) review your case
  • Aetna must comply with external reviewer's decision
  • Timeline: 60 days for decision
  • Success rate: Approximately 40% of external reviews overturn insurance denials

When to Pursue External Review:

  • Medical necessity disputes
  • Experimental/investigational treatment denials
  • Clinical judgment disagreements

How Muni Appeals Automates This Process

Manual Aetna appeals typically take 45 minutes of staff time per appeal. Our AI-powered platform reduces this to 5 minutes while improving success rates.

What Muni Automates: ✅ Denial reason identification and analysis ✅ Required documentation checklist generation ✅ Clinical guideline research and citation ✅ Evidence-based appeal letter creation ✅ Form completion with proper formatting ✅ Submission tracking and deadline management ✅ Follow-up automation

Results: 89% success rate on Aetna appeals and average recovery of $52,000+ annually per practice.

→ Start 3 Free Aetna Appeals (No Credit Card Required)


Aetna-Specific Templates and Resources

For specific Aetna appeal scenarios, we've created detailed templates and guides:


Frequently Asked Questions

Why does Aetna deny so many claims?

Aetna denies approximately 22% of claims, which is within the industry average of 15-25% for commercial insurers. The high denial rate stems from strict prior authorization requirements (35% of denials), medical necessity criteria (28% of denials), and extensive use of Clinical Policy Bulletins (CPBs) that define coverage. Aetna also uses utilization management to control costs, leading to more denials for services deemed "not medically necessary" or requiring failed conservative treatment first.

What are the most common Aetna denial reasons?

The most common Aetna denial reasons are: (1) Prior authorization not obtained (35% of denials - code 197), (2) Medical necessity not established (28% - code B7), (3) Out-of-network services (18%), (4) Experimental/investigational procedure (12% - code 96), and (5) Coding and documentation issues (7% - code 146). Understanding your specific denial code helps target your appeal strategy.

How do I know why my Aetna claim was denied?

Your Aetna denial letter contains: (1) Denial code (e.g., B7, 50, 96), (2) Written explanation of the denial reason, (3) Reference to specific Clinical Policy Bulletin (CPB) or plan benefit exclusion, (4) Your appeal rights and deadline (180 days). If the denial letter is unclear, call Aetna Member Services at 1-800-872-3862 and request a detailed explanation before filing your appeal.

What is Aetna denial code B7?

Aetna denial code B7 means "Medical necessity not established." This is the most common and most successfully appealed denial reason. Aetna is stating they don't believe the service meets their definition of medically necessary based on the documentation provided. To appeal code B7, provide: clinical guidelines supporting treatment, peer-reviewed evidence, detailed physician statement explaining why alternatives won't work, and documentation of failed conservative treatments.

How long do I have to appeal an Aetna denied claim?

You have 180 days from the date you receive the denial notice to file an appeal with Aetna. This deadline is strictly enforced - appeals submitted even one day late are rejected. For prior authorization denials where treatment is urgent, request expedited appeal (72-hour decision). Some states have longer appeal windows, but 180 days is the federal minimum.

What is Aetna's claim denial rate?

Aetna denies approximately 22% of initial claims according to industry data. This varies by service type: prior authorization requests have higher denial rates (25-30%), while routine procedure claims have lower rates (15-18%). Medicare Advantage plans typically see denial rates of 20-30%. The good news: 67-75% of denied claims are successfully overturned on appeal when properly documented.

Can I sue Aetna for denying my claim?

You can pursue legal action against Aetna, but you must exhaust all internal and external appeals first. If your plan is through an employer (ERISA plan), your lawsuit options are limited to recovery of denied benefits - you typically cannot sue for damages or emotional distress. For individual/ACA marketplace plans, you may have broader legal rights under state law. Most medical necessity disputes are successfully resolved through appeals without litigation.

Does Aetna have a history of denying claims unfairly?

Aetna has faced scrutiny and lawsuits regarding claim denials, including allegations of using automated systems to deny claims without adequate review. In 2023, California regulators fined Aetna for unreasonably denying coverage decisions. However, many Aetna denials are legitimate coverage exclusions or due to incomplete documentation. The key is understanding whether your denial is a policy exclusion (harder to overturn) or a medical necessity dispute (67-75% success rate on appeal).

What should I do first when Aetna denies a claim?

First, carefully read your denial letter to identify: (1) the denial code, (2) the specific reason, (3) your 180-day appeal deadline. Second, gather your medical records and the patient's plan benefits document. Third, determine if the denial is due to missing documentation (easy to fix) or medical necessity dispute (requires clinical evidence). Fourth, file your appeal within 180 days with comprehensive documentation addressing Aetna's specific objection.

How long does an Aetna appeal take?

Standard Aetna appeals are processed within 30 calendar days. Expedited appeals receive decisions within 72 hours. If you don't receive a decision within these timeframes, federal law requires automatic approval of your appeal.

What's the success rate for Aetna medical necessity appeals?

Industry-wide, properly documented Aetna medical necessity appeals have a 67-75% success rate. Muni's AI-powered approach improves this to 89% by ensuring complete documentation and evidence-based justifications tailored to Aetna's Clinical Policy Bulletins. Learn more about our Aetna-specific automation.

Can I appeal an Aetna denial myself or do I need a lawyer?

You do not need a lawyer for Aetna appeals. Most medical practices successfully handle appeals internally with proper documentation and evidence. Muni Appeals provides templates and automation to handle appeals without legal fees.

How many times can I appeal an Aetna denial?

Aetna allows one internal appeal. If denied, you can pursue external independent review. After external review, legal action may be an option, but typically isn't necessary for medical necessity disputes.

Does Aetna cover appeals for out-of-network services?

Yes, you can appeal out-of-network denials, but success depends on demonstrating either: (1) no in-network provider available with required expertise, or (2) emergency services where you couldn't choose in-network provider.

What if I miss the 180-day Aetna appeal deadline?

Aetna strictly enforces the 180-day deadline. Late appeals are typically rejected. In rare cases, exceptions are made for circumstances beyond your control (hospitalization, natural disaster). Document any extenuating circumstances in detail.

Ready to Streamline Your Aetna Appeals?

Stop spending 45 minutes per appeal manually compiling documentation and researching clinical guidelines. Muni Appeals automates the entire process while improving your success rate.

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This guide is updated for 2025 Aetna appeal procedures. Appeal requirements and timelines may vary by state and plan type. Muni Appeals stays current with all insurance company policy changes.

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